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Business & Marketing

Key

Course Name
# of credits – school – grade
Type of Credit
Prerequisite

Course Description

Type of Credit
C – Computer
E – Elective
ENG – English
HUM – Humanities
M – Mathematics
PE – Physical Education
SCI – Science
SS – Social Studies
DC – Dual Credit
TCC – Technical Competency Credit
NCAA – Core Course

Beginning Microsoft Office

1 – CRHS/TFHS – 9/10/11/12
C – TCC (CSI)

Students are introduced to word processing, spreadsheet, database, and presentation. The Microsoft Office 2019 Suite software. Students have the opportunity to become Microsoft Office Specialists using Certiport Testing at no additional cost. (Word, Excel, Access, PowerPoint)

Intermediate Microsoft Office

1 – CRHS/TFHS – 9(CRHS only)/10/11/12
C – DC (CSI: BUSA 215) – TCC (CSI)
Beginning Microsoft Office

This college level course is designed to explore the principles, terminologies, and skills associated with using Windows operating systems, word processing, spreadsheet, database, presentation & desktop publishing software functions and applications. The Microsoft Office 2019 Suite software is used. Students have the opportunity to become Microsoft Office Specialists using Certiport Testing at no additional cost. (Word, Excel, Access, PowerPoint).

Banking & Finance

1 – CRHS – 10/11/12
E

A course designed to examine the principles and practices of financial institutions. Students will demonstrate skills and knowledge in money management, personal finance, investment and stock market strategies, institutions’ operations and procedures, the Federal Reserve System, and credit functions and operations.

Business Essentials

1 – CRHS – 10/11/12
E

A course designed to introduce students to career exploration strategies with a focus on foundational skills and knowledge necessary for occupations in business. Establishment of employability traits will occur through the study and development of interpersonal, communication and leadership skills and knowledge. The course includes integration of skills and knowledge in reading, writing, mathematics, and economics as they relate to business occupations. Spring only

Market Economics

1 – CRHS/TFHS – 12
E – NCAA

Course provides for an understanding of basic economic concepts and use of economic reasoning skills to analyze economic theory, the impact of economic systems and personal financial literacy.

Macroeconomics

1 – CRHS/TFHS – 11/12
E – DC (CSI: ECON 201) – NCAA
3.0 GPA or higher
The organization & operation of the American economy, supply & demand, money & banking, employment output, public finance, and economic growth.

Personal Finance

1 – CRHS – 10/11/12
1 – TFHS – 11/12
E – DC (CSI: FINA 102) (TFHS)

This college level class is highly valuable to today’s graduate and is recommended for all students as it deals with financial planning & money management including budgeting, insurance, social security, personal income, taxes, banking & credit, investments, & stock market strategies. Students have the opportunity to earn a national financial literacy certificate. Fee if taking for Dual Credit (TFHS).

Cooperative Education

1-4 – TFHS – 12
E – TCC (CSI)
Concurrent Enrollment in Marketing or Business

Co-op is the work experience segment of any business/marketing course. Students are employed in a business that provides paid on-the- job experience, related to the student’s area of study. This course serves as a capstone class. Fee if taking for Technical Competency Credit

Administrative Services

Business Communications

1 – CRHS – 10/11/12
E

A course designed to provide essential skills and knowledge required in workplace and business settings. The course content addresses written and oral communication and competencies that include writing, speaking, listening, and interpreting. Technology is applied as an integral aspect of business communication. Be prepared for public speaking and presentations. This course can be substituted for a Speech/Communication credit if students are pursuing the Business Management Administration Pathway.

Business Law/Ethics

1 – CRHS – 10/11/12
E

A course designed to provide students with an overview of civil and criminal law, as it relates to business principles and practices. Topics include ethics, an overview of the legal system, court procedures, criminal/civil justice systems, oral and written contracts, and consumer protection.

Business Administration (CAPSTONE)

1 – CRHS – 11/12
E
Beginning or Intermediate Microsoft Office, Introduction to Interactive Media, or Personal Finance and two credits from any of the following courses: Business Law/Ethics, Accounting I, Business Management, Business Essentials, or Video Production

A course designed to provide students project-based application of essential business and marketing competencies. The course demonstrates proficiency in the following areas: leadership, accounting principles, technology, salesmanship, marketing/entrepreneurship, general business principles, business law, human relations skills, public speaking, business communications, keyboarding skill development, computer applications, career awareness, and job seeking skills. Students will take and pass the Work Readiness Assessment and the Administrative Services Technical Skills Assessment. This course serves as the capstone class for the CRHS Administrative Services Pathway.

Applied Accounting

Accounting I

2 – CRHS/TFHS – 9(TFHS)/10/11/12
E – TCC (CSI)

9th – Passed Algebra I with B or higher

Accounting I emphasizes accounting principles as they relate to the basic understanding and skills required in keeping manual and computerized financial records for a business. Emphasis is on providing basic skills for the Accounting profession and /or preparation for further study in Accounting.

Accounting II - CAPSTONE

2 – TFHS – 11/12
E – DC (CSI: ACCT 201) – TCC (CSI)
B or higher in Accounting I

Accounting II reinforces and expands the basic principles and procedures learned in Accounting I and includes the study of partnerships, corporate and cost accounting systems. Computer interaction with all phases of accounting activities is an integral part of this course. This course serves as a CAPSTONE class.

Marketing

Advertising I-II

2 – TFHS – 9/10/11/12
C – TCC (CSI)
GPA 2.5 or C in English. Advertising I for Advertising II

Marketing principles and strategies to promote products & services to satisfy consumers’ needs and wants. Focus is placed on identification and analysis of product benefits, features, strategies, promotion/display, store layout, and personal selling. Implementation of industry standard pagination and graphic design software is used to plan, design, & create business & promotional documents as students identify client & target audience needs to effectively communicate desired
message using typography, graphics & design concepts. The advertising classes will create posters and flyers for school and community organizations. Students have the opportunity to become Adobe Certified using Certiport Testing at no additional cost. Adobe is the gold standard for marketing and graphic design, giving students a powerful platform to unleash their creative ideas.

Business Management/Entrepreneurship (CAPSTONE)

2 – TFHS – 10/11/12
C

Advertising I & II or Macroeconomic (can be concurrent)
Part I: Skills for business marketing. Emphasis on branding, marketing strategies, types of advertisements, leadership, & operating a business. Part II: Focus on legal, financial, marketing, & managerial issues in creating a comprehensive business and marketing plan. The plan is based upon students’ interest. Students operate two school-based enterprises. As students run the businesses, they rotate through distinct departments – human resources (HR), marketing, accounting , and operations. In a structured rotation, students gain hands-on experience across various functions, fine-tuning their understanding of every facet of the business. This course serves as a capstone class.